Webster: how a Web site can operate as an investment

The myriad considerations related to setting up a Web site: How much it should cost, what certain buzzwords mean and how a Web site can operate more as an investment than a "silver bullet."

NVDL: I see my website as an investment. Visitors can quickly see who/what I am about if they take the trouble to look around. It also attracts like-minded people in areas that are quite niche.

clipped from www.washingtontimes.com He compares himself to Dante being lost "within the forest dark," when describing the transition from being a website visitor to a Web publisher. Setting the tone for the rest of the book, he notes that starting to build a Web site may be comparable to "a venture into Hell."