“Most black people don’t go to cinemas,” he says. “They buy DVDs and watch at home,” he says while explaining his strategy. Millions of households have DVDs, he says.
His 2003 film, Moruti wa Tsotsi, made on a budget of R300000, has made R10,8m in turnover, and sold 300000 copies.
“I’d rather sell 300000 copies at R40 a copy, than 50000 copies at R100 a copy,” he says.
“The only way to eliminate piracy is to compete.”
From next month, Twalawill ensure the DVDs are available “in every corner of the township”.
Helen Kuun of Ster Kinekor Distribution says recent releases such as Bakgat, Confessions of a Gambler, Jerusalema and Hansie have all done very well.
Hansie and Jerusalema were the top earners.
Jerusalema, which was released on film rather than digital print, has grossed R4m so far, with Hansie (which was released on a combination of film and digital), making just under R4m. By comparison, Bend It Like Beckham, had made R4,2m locally.
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clipped from www.filmmaker.co.za
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