Barack Obama Wins Presidency - thanks to the Internet

Obama's rise to the presidency will be studied for years to come as the textbook example of a new kind of electioneering driven by people and technology, says Ralph Benko, a principal of the political consulting firm Capital City Partners, in Washington, D.C.

"It was a peer-to-peer, bottom-up, open-source kind of ethos that infused this campaign," says Benko. "Clearly, there was a vision to this."

clipped from blog.wired.com Barack Obama was elected the 44th president of the United States Tuesday night, crowning an improbable two-year climb that owes much of its success to his command of the internet as a fundraising and organizing tool. Obama's online success dwarfed his opponent's, and proved key to his winning the presidency. Volunteers used Obama's website to organize a thousand phone-banking events in the last week of the race -- and 150,000 other campaign-related events over the course of the campaign. Supporters created more than 35,000 groups clumped by affinities like geographical proximity and shared pop-cultural interests. By the end of the campaign, myBarackObama.com chalked up some 1.5 million accounts. And Obama raised a record-breaking $600 million in contributions from more than three million people, many of whom donated through the web.