Is Chrysler spending billions on R&D? Perhaps on some groundbreaking projects in New Tech? Actually, they're rolling out
the same ol' same ol' and just launching a big PR (aka bullshit) campaign to educate people about who they are and why they make sense. This means they are essentially saying:
we think these bad economic conditions are temporary. There is nothing wrong with us or how we do business so we are just gonna sit it out and ride out the storm.
Of course fundamental permanent change has come to the automakers. The Japanese know this. Even
the South Africans know this (and are working on their own electric car). Chrysler and GM are going to be dead and buried before this year is out, and you know what, they thoroughly deserve to be for being so stoopid.
Chrysler, the third-largest U.S. automaker, received $4
billion from the government in January and has a May 1 deadline
to create an alliance with Italian automaker Fiat SpA in order
to receive up to $6 billion more in U.S. assistance.
Chrysler is spending “to educate policy members about the
company and the future of the automotive industry,” Todd Goyer,
a Chrysler spokesman, said in a statement. “There is
significant demand for education and information regarding
Chrysler from legislators and government officials.”
The expenditures were for “a wide range of issues,”
including energy policy, development of electric and fuel-
efficient vehicles, taxation, health care, trade and
international affairs, he said.
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