Blogging 101: What makes them [us] tick, and what ticks them[us] off

When commenting on a blog post or engaging with a blogger, always remember that it’s two individuals communicating; not a “powerful company” and a “measly blogger”. Always approach a blogger on even ground to avoid finding yourself in hot water – as was the case with 2OceansVibe vs Idols.

Blog readers have also increased dramatically, and there are a number of documented cases where a company’s success or failure has been determined by what bloggers’ write. - by Tim Shier

SHOOT: Some nice advice here from Shier; someone who is obviously not shy to share a piece of his mind

clipped from www.brandseye.com Bloggers are, at their highest level, impacted by similar things to the rest of us (but respond in a much more public forum). Bloggers strive to be: Heard Seen as human Unimpeded by regulators Bloggers need to be unimpeded by regulators One of the biggest problems which corporates run into when engaging with bloggers is that they play the condescending parent figure wanting to put controls in place to regulate the blogger. This often results in a rebellion which results in more negative coverage - and so the cycle continues. This point is critical when engaging with bloggers. Companies need to realize that, as a commenter, they are merely one of many many stakeholders in the blog itself. They do not have any more ownership over it than anybody else and therefore need to ensure they respect the platform and its community.