Chrome - what do you want in your browser today?

NVDL: I want intuition, resilience and a certain amount of discretion, in that order. A broswer that gets me where I want to go quickly and easily, feeds me new stuff (stuff I might actually want), can block out the junk, the spam, the virusses and the clogging cloying stuff that causes the whole system to slow down (sometimes that priority number 1), and yes, I don't want everyone to know what I'm doing, so some protection from snoops, but make it easy for me to manage that.

With its release of Chrome, Google is distributing a browser that will give the company direct access to the user, and more control over the data it gets. If Chrome catches on, the result would be a boon for Google's cash cow -- advertising. - Wired

clipped from blog.wired.com "To Google, the browser has become a weak link in the cloud system — the needle's eye through which the outputs of the company's massive data centers usually have to pass to reach the user — and as a result the browser has to be rethought, revamped, retooled, modernized." "Incognito" also allows users to open a separate window in privacy mode while still providing information to third parties -- and Google -- from other tabs on the desktop. This option could go a long way toward providing Google with information that would be lost if users remain in the full-throttled privacy mode of other browsers. Google has navigated these waters successfully before. Gmail's launch was met with screeching privacy backlash, but do you know anybody who doesn't have an account? Enabling page rank on your Google toolbar also tips the balance away from privacy, but yields the company valuable aggregatable data.