SHOOT: Woe betide you if you work for a magazine or a newspaper right now.
Reports of news staff retrenchments continue to hit the media scene like a tsunami, with every company's staffers reportedly spending sleepless nights and wondering what the future holds for them. “The situation is critical,” Patterson said. “These decisions are primarily made out of financial concerns. You cannot streamline your business solely by increasing cover price and cutting marketing budget, there must also be a combination of restructuring and retrenchments if inputs costs are to be controlled.” “Sometimes I've found that change is necessary not only for the person but for the company as well. You've heard the old saying that every cloud has a silver lining and I really believe this. In fact some eastern cultures suggest that once you've realised your potential in a particular pursuit, it's morally correct to move on to something else. This attitude gives another person an opportunity as well as forces self-improvement.” |
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