World Car of the Year: Volkswagen Golf VI [PHOTOS + CRITICISM]

SHOOT: What I find fascinating about this article is that not once do they mention fuel efficiency, which I'd say ought to be the number 1 priority. I have no doubt that the Volkswagen is efficient, I seem to remember reading that they get 4.9litres per 100km which is close to the Toyota Prius at 4.5litres.
While I am not advocating that fuel efficiency be touted as a cure-all, it's an important point of departure (and should be for all manufacturers - Chrysler are you listening) and the fact that efficiency is so understated here shows that automakers and those that write about them (and the banks that finance them) still have a lot to learn.

clipped from autos.yahoo.com The 2010 Volkswagen Golf on display at the New York International Auto Show has been named World Car of the Year. Introduced at last year’s Paris Auto Show and known as the Rabbit in earlier U.S. versions, this sixth- generation sporty hatchback from VW beat out top finalists Ford Fiesta and Toyota iQ for the highly coveted honor. This year’s initial list began with 51 entries from the world’s automakers, whittled down on the basis of merit, value, safety, environment, significance and emotional appeal. The automotive specialists identified the new Golf’s more aggressive styling as part of its appeal. Its front end displays sporty mesh ductwork integrated into a new grille design. Trendy headlight clusters are part of its distinct character. Overall, the Golf VI appears more taut, more sculpted than the car it replaces.