Tuesday, March 31, 2009

Times Nukes Itself On Google

The goal was to fold iht.com into nytimes.com. Fair enough; combining the two sites could have resulted in more juice for the newspaper under Google's PageRank algorithm by combining the strong reputations of the two major newspaper sites.

But the Times executed wrong.

NVDL: Scary how little these guys know.
clipped from gawker.com

The Times' longtime online chief, Martin Niesenholtz, recently whined that a Google search on the word "Gaza" didn't include any of his content on the first results page. And yet he just nuked 121,000 of his own articles containing that keyword.

That doesn't sound like the behavior of a self-improving, down-and-out newspaper exec but of a self-destructive long-term welfare recipient. As a certain newspaper put it 16 years ago, those sorts of people do themselves and their dependents "little good" and are the marker of a system that "isn't working very well." Google should tell the Times to take its own advice and fix its own systemic problems before asking for endless handouts.

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