Tuesday, March 24, 2009

Dalai Lama - it's not about the 2010 World Cup

It would not take the dumbest first year marketing or PR student more than a minute to realise that this issue has got nothing to do with the 2010 FIFA World Cup. - Chris Moerdyk

NVDL: Here's an interesting if simplistic case of what we are told and what the real reasons are. This is why it is good to emplore one another to think critically about what what we read and hear every day.
It's not about 2010
It would not take the dumbest first year marketing or PR student more than a minute to realise that this issue has got nothing to do with the 2010 FIFA World Cup. It has everything to do with an aspect of marketing called customer service and the things one has to do to keep important clients happy.
And, in this case, that very important customer is China. There can be no other answer.
Some years ago, I advised a number of my clients not to put all their eggs in the Chinese basket both from the point of view of exports, imports and moving their manufacturing facilities to that country.
South Africa, unfortunately, has not only put far too many of its eggs in the Chinese basket but has committed itself so deeply to the relationship that it would cause immense job losses, financial losses and losses of face,
 blog it

No comments: