We'll do this in alphabetical order, starting with the Democratic Alliance. ("A" for "Affluent"). The DA poster is emblazoned with the puzzling slogan "Vote to Win". On the face of it, this seems to be a call to vote for the ANC.
These posters are, presumably, at the forefront of getting people to vote. I mean, they must be, otherwise why spend so much money putting them up? I can imagine that most South Africans vote based on a platitude printed on a lamppost.
They certainly aren't voting based on a reasoned analysis of the various parties' political manifestos. You can tell this by the almost complete absence of hopeless sobbing coming from the voting booths on election day.
Given the importance of these posters, it behoves us (good word, that) to closely analyse the various party messages, and work out exactly what the parties are trying to tell us with their little works of poster art.
Surely the cry should be, "Vote to Come a Distant Second"?
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