SHOOT: I have a silver car, and I've heard the emphasis on silver and gold says a lot about our perceptions of wealth. Brown and green are more earthy colors, and were once dominant colors. We're now into the surreal, driving into a fantasy world while the economy carpet runs out under us.
Silver remained the most popular color in the U.S. this year for the ninth year in a row, according to data released this month by Pittsburgh-based paint maker PPG Industries Inc. Twenty percent of U.S. cars are silver. White finished second and black was third.
Ford also found that Boston was the top market for its four-cylinder engines, while Houston, the top market for pickup trucks, gets its vroom from V8s. San Francisco, Seattle and Los Angeles are the top markets for hybrids.
It may seem trivial, but the information is critical to the company and its dealers. Ford said it analyzes the data carefully to figure out which vehicle configurations will be the top sellers in any region.
Ford said the correct vehicle mix results in better sales for dealers and better customer service, since customers can find the vehicles they want more quickly.
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clipped from news.yahoo.com
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