Women are getting more beautiful, pressure on men to be more successful

Kanazawa said: “Physical attractiveness is a highly heritable trait, which disproportionately increases the reproductive success of daughters much more than that of sons.

“If more attractive parents have more daughters and if physical attractiveness is heritable, it logically follows that women over many generations gradually become more physically attractive on average than men.”

In men, by contrast, good looks appear to count for little, with handsome men being no more successful than others in terms of numbers of children. This means there has been little pressure for men’s appearance to evolve.

The heritability of attractiveness is widely accepted. When Elizabeth Jagger became a model, her mother, the former model Jerry Hall, said: “It’s in her genes.”

SHOOT: Intwisting article. The pressure has increased a lot on both fronts, hence women are resorting to plastic surgery and enhancements to compete between themselves, and men are bullshitting in terms of their wealth, going into debt and using spin and contrivances [hype etc] to squeeze more out of markets than really is there.

clipped from www.timesonline.co.uk FOR the female half of the population, it may bring a satisfied smile. Scientists have found that evolution is driving women to become ever more beautiful, while men remain as aesthetically unappealing as their caveman ancestors. The researchers have found beautiful women have more children than their plainer counterparts and that a higher proportion of those children are female. Those daughters, once adult, also tend to be attractive and so repeat the pattern. Over generations, the scientists argue, this has led to women becoming steadily more aesthetically pleasing, a “beauty race” that is still on. The findings have emerged from a series of studies of physical attractiveness and its links to reproductive success in humans. Markus Jokela, a researcher at the University of Helsinki, found beautiful women had up to 16% more children than their plainer counterparts. He used data gathered in America, in which 1,244 women and 997 men were followed through four decades of life.