Saturday, October 17, 2009

You can use Google Adwords, or you can use SHOOT

SHOOT: It is really a question of being find-able on the internet. How much do people really respond to or notice a little square box advertising 'self-publishing' or 'Disney Books for Kids'. Fact is, all thatstuff outside of the border of what we're looking at in a webspace, we don't see. It's different to TV. That's why the ONLY way to advertise on the internet is with kickass FLASH or what I offer. Which is real content, a feature of a product or service worth believing in, worth writing about. If you feel you have a product like that, or feel you are worth being featured, contact me: nickvanderleek[at]gmail.com.
clipped from www.nytimes.com

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don’t do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it.

Here are the basics: Google AdWords are keyword-driven ads that show up along the right-hand side of a Google search page under the rubric “sponsored links.” People who search for terms related to those you select — say, “widgets for sale” — will see your ad alongside the results of their search.
Be Sure AdWords Is the Right Choice
Set a Realistic Budget
Focus on Local Markets
Narrow Your Keyword Net
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