AW: Sure, Facebook is also about maintaining friendships and organising your social life, but we "do" the site because we find our friends interesting, entertaining, intriguing...sounds like fun doesn't it?
And there's another, deeper aspect to this idea and this campaign. They have made the message infectious - made it into a meme or "mind virus" to borrow Richard Dawkins’ famous neologism.
You "catch" the sense of fun from the videos - you want other people to experience it. How did I get the video? A friend sent it to me, it infected me, and now I am infecting you with it..
SHOOT: Some valid points. However, the idea that you can turn serious business like disease into fun, means you convert it into the same 'use-it-or-lose-it' noise. I get that the wealthy who have the option to be selective in what they ignore will respond to something fun, but in time, our choices to have fun and do what is necessary will become far fewer than they are today. Sorry if that doesn't sound like a fun concept.
And there's another, deeper aspect to this idea and this campaign. They have made the message infectious - made it into a meme or "mind virus" to borrow Richard Dawkins’ famous neologism.
You "catch" the sense of fun from the videos - you want other people to experience it. How did I get the video? A friend sent it to me, it infected me, and now I am infecting you with it..
SHOOT: Some valid points. However, the idea that you can turn serious business like disease into fun, means you convert it into the same 'use-it-or-lose-it' noise. I get that the wealthy who have the option to be selective in what they ignore will respond to something fun, but in time, our choices to have fun and do what is necessary will become far fewer than they are today. Sorry if that doesn't sound like a fun concept.
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Life is a serious business. Recessions, wars, global warming - we all know these are grave issues that require sober contemplation. But what if we're wrong?
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