Friday, November 20, 2009

The tools have evolved but the reasons haven't.

Speed puts the industry under immense pressure.

SHOOT: And the current dispersal of eyeballs. And the access that Joe Blog now has to be a bradcoaster.
clipped from www.thebluedoor.com
Twitter, Facebook, LinkedIn and now SlashKey are all continuing to grow with stunning speed according to exclusive research by Nielsen Online published in new media age (05/11/09). Key to their growth is the fight for their online audience's time. UK online population spent 11.1 billion minutes using social media sites during September 2009, an increase of 83% on the previous year.
Twitter - public enemy number one or popular darling, depending on whether you are a 'typical' BBC Moral Maze listener or enthusiastic Reuters news pundit - continues to grow. Currently standing at sixth most popular social media sites by unique users (4.43 million to be exactly), it is the fastest growing online real estate (1,959%), with 5,734,350,000 Tweets to date and counting.
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