Wednesday, August 20, 2008

Cute Overload making a fortune on the Web

The most famous cute-animal Web sites are presented with a touch of self-mockery. The site I Can Has Cheezburger? (icanhascheezburger.com) features cat pictures with ungrammatical captions, Stuff on My Cat (stuffonmycat.com) displays photos of objects stacked on sleeping cats, and Kittenwars.com pits pairs of cat photos in a cuteness showdown.
clipped from www.nytimes.com

CALENDARS and coffee table books filled with pictures of cute, cuddly kitties and sad-eyed puppies have been around for decades. So what explains the success of Cute Overload, a new page-a-day desk calendar that recently shot to the top of its category on Amazon.com and, more remarkably, to the upper ranks of the site’s overall best-sellers list?

Stranger still, the birth of Cute Overload was almost purely accidental. Meg Frost, a 36-year-old design manager at Apple, started cuteoverload.com three years ago to test Web software. Within months, it became an online institution, drawing about 88,000 unique visitors a day — about the same as the political gossip blog Wonkette. BoingBoing linked to Cute Overload, saying that viewing the site “is like taking a happy pill.”

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