Friday, May 16, 2008

For Movies, a Summer That’s Shy on Sequels

LOS ANGELES — Hollywood’s summer movies promise to be a little fresher, more original and funnier than usual. And that could be a problem for an industry that has done well lately by peddling the familiar.

“Iron Man” and “Speed Racer” — the first two entries in the big-ticket season of May through August — both point to the challenge facing a business obsessed with comparisons: last summer’s crop of films, driven by an unusual confluence of sure-shot sequels, was so big that this year’s more inventive pictures, whether they win or lose individually, may come up short as a group.

As hot as “Iron Man” is, with domestic ticket sales of about $180 million in its first week and a half, it still trails last year’s summer season kick-off movie, “Spider Man 3,” by about 25 percent in the same time. Meanwhile “Speed Racer” may have crashed at the box office last weekend with less than $20 million in ticket sales, but it looks great when compared with “Georgia Rule,” the Lindsay Lohan bomb that took in less than $7 million on an equivalent weekend last year.

By MICHAEL CIEPLY
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NVDL: Iron Man is a great movie. I'm looking forward to The Dark Knight and What Happens in vegas.

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