Materialism is to ill-being what smoking is to lung cancer

The single most important idea to which James needs to apply all his missionary zeal is that mental well-being is a public health issue. Happiness is not a matter of personal performance and effort ("I've achieved it" or "why have I failed?") but a product of a set of environmental - social, economic and cultural - circumstances. The highly unequal, competitive, materialistic and individualistic cultures of neo-liberal economies produce emotional distress; they cultivate the insecurities which drive hyper consumerism ... and thus they make us ill. In the most telling analogy of the book, James argues that materialism is to ill-being what smoking is to lung cancer.

SHOOT: Excellent subject matter.

clipped from www.guardian.co.uk Oliver James is an assiduous trawler of the densest psychological and psychiatric studies to retrieve the nuggets of wisdom buried therein. He's also a modern day missionary, fired with a passionate desire to relieve the growing emotional suffering in rich countries, which has led the World Health Organisation to predict that depression is on track to become the second most widespread disease, after heart disease, in the developed world by 2020. His writing career has been an attempt to marry these two impulses (which can often tug in opposite directions) and thus bring to a wider public the growing body of research, particularly in the US, into what constitutes human well-being and why it appears to be in decline. Given the frequency with which reports appear in the media about rising levels of emotional distress (anxiety, panic attacks, depression) among children and teenagers, James will find a receptive audience, eager for explanations.