Smashingmagazine.com: Users really do judge a book by its cover… or rather, a website by its design. Elements such as layout, consistency, typography, color and style all affect how users perceive your website and what kind of image you project. Your website should project not only a good image but also the right one for your audience.
SHOOT: What's interesting from this annalysis is that online advertising is usually ignored. Ads that look like content will get people looking and clicking. This doesn't have to be an abuse of trust - if you're promoting something you truly believe is worth promoting, it remains 'genuine' content, and it generates revenue.
SHOOT: What's interesting from this annalysis is that online advertising is usually ignored. Ads that look like content will get people looking and clicking. This doesn't have to be an abuse of trust - if you're promoting something you truly believe is worth promoting, it remains 'genuine' content, and it generates revenue.
 clipped from www.smashingmagazine.com
Jakob Nielsen’s study on how much users scroll (in Prioritizing Web Usability) revealed that only 23% of visitors scroll on their first visit to a website.
That said, ads that look like content will get people looking and clicking. This may generate more ad revenue but comes at the cost of your users’ trust, as they click on things they thought were genuine content.
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