By PATRICIA COHEN
There is really no such thing as “fun for the whole family.” This was an epiphany that Bruce Mactaggart had while watching a children’s show with his kids, but that he refused to accept.
Dillon Hawkins watching creatures in "Walking With Dinosaurs: The Live Experience."
So Mr. Mactaggart, an Australian entrepreneur with Spielberg-size ambitions, decided to create a theatrical experience that had “something for all ages, kids and adults, so they wouldn’t be bored.” One result is “Walking With Dinosaurs: The Live Experience,” a show with life-size animatronic dinosaurs that walk and talk (well, roar), not simply on screen, but also in three dimensions.
Based on the popular BBC Television series, this $20 million extravaganza is arriving at Continental Airlines Arena in East Rutherford, N.J., tonight through Sunday as part of a two-year American tour. Tickets range from $27 to $87.
Having managed three arenas in Australia and New Zealand, Mr. Mactaggart, now the executive director of Immersion Edutainment, which created the dinosaur show, said he realized how underutilized stadiums are. During the show’s run at the Wachovia Spectrum in Philadelphia, he noted that arenas had such “height and width and depth, but most shows don’t use all the space.”
His does.
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From New York Times online.
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