Friday, October 19, 2007

Bushmen rugby advert under fire

Vodacom should rather fly across the Kalahari and ‘throw funds’ instead of a rugby ball to help the Khoisan

A civic movement has demanded that a "degrading and discriminating" rugby world cup advert featuring Khoisan people be pulled from the airwaves.

"It degrades our Khoisan indigenous, first people as illiterate [and shows them] throwing away their own natural food and resources in exchange for a rugby ball," said national secretary-general of the African Renaissance Civic Movement (ARCM) Richard Huber.

He said his movement had sent complaints to the Advertising Standards Authority, the Human Rights Commission, Vodacom, the SABC and the SA Rugby Union.

The rugby world cup advert shows three Springbok rugby players in a plane. They toss around a rugby ball which falls out of the plane and lands at the feet of two Khoisan men. The men pick up the ball, tossing away their ostrich egg which is used to store water, and return to their community to play rugby.


For the rest of this The Times story, click here.

NVDL: Someone wants a nice settlement of money.

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