Friday, June 19, 2009

Zuckerberg tells developers, parents - Facebook is moving out of its 'walled garden'

"This year, we are going to push for parity between applications on and off Facebook."

SHOOT: Smart move.
clipped from www.theage.com.au
Mark Zuckerberg, founder and CEO of Facebook, delivers a keynote address at the company's annual conference in San Francisco.

The founder of Facebook has told of his plans to make deeper inroads into the web, even while apologising for past excesses.

Mark Zuckerberg, 24, told an audience of 1000 industry executives, software makers, media - and his mother and father - at Facebook's annual conference of how the company's features will run on affiliated sites outside its own.

"Facebook Connect" will transform the social network from a private site where activity occurs entirely within a "walled garden" to a Web-wide phenomenon where software makers, with user
permission, can tap member data for use on their sites.

"Facebook Connect is our version of Facebook for the rest of the web," Zuckerberg told the second annual F8 conference.

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