The prospect of a lower quality of life, and hard work is 'unattractive', so let's carry on polluting and consuming. Cancer and death is far more attractive, right?

“I personally don’t believe it is going to be possible to persuade the vast majority of people to accept a poorer quality of life,” he said. “I do think it’s possible to convince people they will be able to maintain a standard of quality of life more sustainably.

SHOOT: I think this 'convenience' customer is king way of life is over. Most of just are just wishing it ain't. Wishing for that next pay cheque. What a bunch of sheep we are.

clipped from www.timesonline.co.uk Green campaigners and politicians must stop making people feel guilty if they want to change attitudes to action on climate change, the Science and Innovation Minister said yesterday. Pessimistic messages about the personal sacrifices required to cut carbon emissions could alienate those whose support was essential to tackling the issue, Lord Drayson told The Times. The austere rhetoric of environmentalists who lectured people for excessive driving or flying had convinced many that reducing the size of their carbon footprint was too much like hard work, he said. The prospect of a lower quality of life was unattractive. “Less emphasis on telling people they have to stop doing many of the things they like — an almost puritanical argument that, for climate change to be addressed, growth has to stop and our quality of life has to decline. I don’t accept that. More importantly, it won’t work.”