Twitter discussions have begun to drive media coverage

"...whether we use it for substance or trivia is up to us. So far, the trivia seems to be winning." - Colin Delany

SHOOT: It depends on who you follow. If you follow people who tweet trivia that's what you'll get. If you follow LIVESTRONG for example, you get the holy grail of cycling inspiration from the font itself.

clipped from www.mcclatchydc.com Regardless of the hype, Twitter is more than just a clever name. It's a versatile service that blends some of the best of the current generation of online and mobile technologies – allowing users to publish short messages to the Web or to the cell phones of people who've opted to receive them. Like text messages, individual posts ("tweets") are limited to 140 characters. Like blog articles, Twitter messages are usually posted for the public to read. And like Facebook "friends," Twitter "followers" must choose to receive someone's updates. Individual users, companies, government agencies and organizations across the globe are trying Twitter for a variety of communications tasks, from organizing political action to serving as a journalistic live-coverage tool to providing a venue for reputation management. Here in the United States, Republican activists in particular have flocked to Twitter, perhaps in response to the perceived Democratic online domination in 2008.