iCrossing went crazy with the campaign, giving the iQ more YouTube, Flickr, and Twitter accounts than a twelve-year-old girl. "It’s a great project to be involved in," wrote iCrossing's Chris Eden.
Toyota wants to show the world that the too-cute-for-words iQ city car is even thriftier than the window sticker suggests. In order to do so without running afoul of the government, Toyota dispatched two lads on an 18-city hypermiling road trip around England and told them to blog about it.
The iQ is pretty impressive out of the box, returning a Prius-beating 55 mpg — that would be 66 miles per Imperial gallon if you're on that side of the pond. But the guys managed to squeeze an amazing 504.2 miles out of an 8.5-gallon tank of petrol. Do the math and that comes out to 60 mpg (or 72 miles per Imperial gallon).
That's a 9 percent improvement. Pretty sweet, and they didn't even go nuts with the hypermiling.
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1 comment:
I just finished a wonderful new book called The Manhattan Project of 2009 Energy Independence Now by author Jeff Wilson. It is without a doubt the best book out there. We seriously need to get on with utilizing alternative energy. The high cost of oil this past year seriously damaged our economy and society. The trickle down effects will be felt for years to come. The cost of fuel affects the price of every consumer product. Oil is finite it will run out one day in the not too distant future. We are using oil globally at the rate of 2 X faster than new oil is being discovered. We have so much available to us in the way of natural energy, wind , solar, wave plus the modern technologies of hybrid etc. What America seems to lack is a plan. This book even outlines a plan, a legislative agenda. It is fascinating and brings the act of weaning America off oil into perspective.
www.themanhattanprojectof2009.com
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