...social movements are based on collective action. The American Revolution, the struggle against apartheid in South Africa, and every significant social change movement in between and since has relied on community organizing, building mutually responsible communities to challenge the status quo.
On their own, for example, none of the activists in the civil rights movement had sufficient power and influence to end segregation. Coming together in local committees, led mainly by young people, they used the tools of face-to-face community organizing, developing shared strategies to address shared problems. And they took shared action; in sit-ins and Freedom Rides, they formed groups that were more than the sum of individual parts.
By contrast, Internet activism is individualistic. It's great for a sense of interconnectedness, but the Internet does not bind individuals in shared struggle the same as the face-to-face activism of the 1960s and '70s did. It allows us to channel our individual power for good, but it stops there.
This is great for signing a petition to Congress or donating to a cause. But the real challenges in our society – the growing gap between rich and poor, the intransigence of racism and discrimination, the abuses from Iraq to Burma (Myanmar) – won't politely go away with a few clicks of a mouse. Or even a million.
Millennials are poised to lead us all to reject the hyperindividualism and isolation that has dominated our recent past and recognize the deep interconnectedness and mutual responsibility that is our present and future.
The lone cowboy story was a myth. Our greatest accomplishments, as individuals and as a nation, have almost always come from hitching our wagons to others and working together, not just in going it alone.
To avoid eroding the values Millennials so appreciate, and to truly influence the world around them, they must transform their online activism into off-line communities and build an effective movement for change. From church basements to campus meetings to voters' doors, Millennials need to add face-to-face action to their innate sense of community.
Sally Kohn
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