Thursday, July 31, 2008

Good 'Mojo' for Mobile Journos

Stephen Quinn: A quarter of 18 to 25 year olds in the U.K. use their mobile to check social networking sites such as Facebook. Two in five U.K. mobile owners surf the Internet on their handsets, mainly via unlimited data plans.

For one in five mobile phone users in Japan, their handset has replaced the PC as the way they go online. Upward of a third of university students access the Internet via their mobile.

Nielsen found that four in five iPhone owners accessed the mobile Internet.

Reporters who carry nothing but a mobile phone -- known as mojos or mobile journalists -- are operating in Scandinavia, the United Kingdom and elsewhere in Europe, as well as in the United States and even Africa.

In Norway, Frank Barth-Nilsen trains mojos for NRK, the national broadcaster. "A lot of other broadcasters and newspapers are interested in our findings," he said. Barth-Nilsen said NRK's various departments planned to use mojo content for mainstream platforms like television.

In London, the Reuters news agency equipped its journalists with a mobile journalism toolkit about a year ago. Ilicco Elia, product manager of mobile and emerging media at Reuters, said this was the start of a future form of journalism and a new way to tell stories. Darren Waters, technology editor of the BBC, has been filing mojo reports from various parts of Europe since late last year.
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