Brand-building lessons from Batman

"Shouldn't brands be built to be like the Batman Frank Miller inherited? Virtually breakable."

clipped from www.misentropy.com In the latest issue of GQ, Frank Miller has this to say about his time working on the Batman franchise: "I was once asked by somebody if writing Batman was like holding a Ming Vase or something. And I said 'No, it's like holding a big-ass diamond that you can't break. You can throw him against the ceiling, against the floor, anywhere, and you just can't break Batman.' There are ten ways to do him and they all work." But shouldn't brands be built to be like the Batman Frank Miller inherited? Virtually breakable and totally impervious to the slings and arrows of outrageous fortune or to the machinations of its well-wishers. String together every wrong move one can think of and set the detonator off - and what should step out when the smoke clears is a brand with tattered tights and a slightly bruised body but with a never-say-die soul. After all, a brand that cannot risk - or survive - a few collisions with adversity isn't too much of a brand. Isn't it?