South Africa - explosion in mobile Internet usage

SA consumers are generating around 150 million page impressions a month,” he stated.

NVDL: There is great untapped potential here, and a lot of money can be made.

clipped from www.bizcommunity.com Everyone - from large media companies to scrappy startups - are looking to get into the mobile arena and taking stock of the mobile opportunity in South Africa, which is on the verge of an explosion in mobile Internet usage and market penetration This is according to AdMob, the world's largest and fastest growing mobile advertising network, whose director of international operations, Jason Morse, spoke at the Africa Media and Broadcasting Congress at Sandton Convention Centre. Johannesburg, today, Thursday, 30 October 2008. [download] “SA accounted for 56.9% (450.74 million page impressions) of AdMob's African traffic (791.77 million page impressions) in the second quarter of 2008. In total, SA consumers are generating around 150 million page impressions a month,” he stated. PC Internet traffic traditionally spikes during the day, mobile web traffic is seen uniformly during the day. t's also one of the most trackable and measurable of all media.