The peak oil story doesn't sell newspapers

The peak oil story certainly will not sell newspapers until the affordability and availability of oil gets so bad that some sort of action must be taken.

Organizations such as ExxonMobil, most international oil companies, the governments and national oil companies of most oil producing states, for one reason or another deem it to be in their best interests if the complete story of peak oil and its implications does not come to the attention of the general populace for as long as absolutely possible.
You can add most national governments who simply don't want to call for the sacrifices required to mitigate the consequences of peak oil. - fncp.com

clipped from www.fcnp.com With peak oil this issue is similar: the implications of the concept are so horrendous that few want to hear about or ponder its implications. The admission that journalism has an obligation to push important issues (like the end of the oil age) into public consciousness is good, but the mention of greed is interesting. With the housing/financial bubble everyone was benefiting -- financiers, homeowners, governments, and countless middlemen. Everybody was making money. So too is the case with cheap, freely available oil. We are all benefiting in untold ways and we most certainly do not want to be told that it is all about to end. According to the Post story, journalists concerned that the housing bubble and securitization of mortgages was a disaster waiting to happen were told that they simply did not have the expertise to understand the problem. Stories critical of what was taking place resulted in complaints to editors and newspaper owners.