New Title Sponsor of Cape Pioneer Trek

Emile Aldum, CEO bridge, a market leader in the financial services industry, announced that the bridge company is the new title sponsors of the Cape Pioneer Trek.

The bridge Cape Pioneer Trek route is designed by the legendary adventurer, Katot Meyer. The route traverses two mountain ranges, across the arid semi-desert Karoo and continues through the coastal forests of the garden route coast. The final route will be announced at the end of May 2012.

The bridge Cape Pioneer Trek takes place between 14 and 20 October. Only 250 teams of two riders will be allowed to enter.

“This partnership will enable us to bring even better service to the riders, and increase the allocation of resources to our ever willing and passionate community partners. bridge is a company with strong social responsibility principles, and this aligns perfectly with what this race stands for”, said Henco Rademeyer from Dryland Event Management. He added: “. The bridge values include the uniqueness of the product, the accessibility, efficiency and dynamism in which challenges are addressed, and the calculated risks that riders face on this pioneering exploit”.                 

Emile Aldum of bridge says that the bridge Cape Pioneer Trek is the ultimate test of endurance and aligns with the core values of the bridge business and daring to be different. He says that the family atmosphere and the camaraderie of the riders he experienced during last year’s race, influenced his decision to sponsor the Cape Pioneer Trek .

Johan van Wyk, CEO Marketing of bridge says that the company is proud to be associated with such a prestigious event and is looking forward to a long lasting relationship with the bridge Cape Pioneer Trek.

“In addition, we will be serving and be visible in the communities we serve. By sponsoring this race we will uplift the community. This is just another way of thanking them for the loyal support they have shown us over the last 18 years”, says Johan van Wyk.

The duration of the sponsorship will be five years.

About bridge
The success of bridge  can be ascribed to the appetite for risk the Aldum family has shown over the years. In addition to this, the company understands its clients and their needs, while remaining focused. The bridge company aims to be an employer of choice where bridge is a household name and synonymous with fast, uncomplicated and easy financing.

The business grew from humble beginnings in 1994 at the back office of a dry cleaning business in Newcastle, KwaZulu-Natal, into the hugely successful business it is today. It has become one of the fastest-growing business opportunities in the industry. The head office moved to Pretoria to accommodate the growth and to position it as a foremost loans company.

More information can be found at http://www.bridge.co.za