lfonso Marone, analyst and partner at Value Partners Group, told the BBC that the model could work "for well-known publications - for must-read, must-know content. The Wall Street Journal and the Financial Times are already charging for content, for example," he said.
SHOOT: Good luck.
News Corp is set to start charging online customers for news content across all its websites. The media giant is looking for additional revenue streams after announcing big losses.
The company lost $3.4bn (£2bn) in the year to the end of June, which chief executive Rupert Murdoch said had been "the most difficult in recent history".
News Corp owns the Times and Sun newspapers in the UK and the New York Post and Wall Street Journal in the US.
"Quality journalism is not cheap, and an industry that gives away its content is simply cannibalising its ability to produce good reporting," he said.
...In order to stop readers from moving to the huge number of free news websites, Mr Murdoch said News Corp would simply make its content "better and differentiate it from other people".
He believes that a micro-charging structure, where readers pay just 5p or 10p to access an article, might work. "This is less than the price of an SMS [text message]," he argued.
(6 August 2009)
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