You can write great copy, rich in keywords and formatted to rank highly in search engines, but if you overlook meta-data, you are trying to run a marathon with your feet tied together

Search engine optimization is a complex and constantly changing art and science. Top-notch search optimization takes time, expertise and money, but don’t let complexity and cost keep you from getting the basics right. With just a little effort, good copy writing, and hardly any technical expertise, you can up the qualified traffic to your site with these three easy fixes.

SHOOT: Some useful info here.

clipped from merriamassociates.com Search engines give considerable weight to your meta-data in finding your site and delivering it as a result of someone’s search query. Here is what the source code for the Central Park Conservancy looks like: And here is how the site appears in Google search engine results: You will be amazed, once you start looking, how few Web sites get these three basic steps right. The AVR Enterprises Web site has almost no meta-data at all. Here’s their source code: And here is what AVR Enterprises looks like as a result of a search query on Google. You have no idea who they are, what they do or why you would click on their site. Write Meta-data Copy Customized for Every Page Every page of your Web site needs meta-data. Lazy Web designers simply copy the same title, description and keywords from the home page and use them for every page of the site. You waste a huge opportunity to build visitor traffic if you don’t take the time to use create a title, description and keywords for every page.