Woods ends nine-year relationship with General Motors Corp - Sport Sponsorship in jeopardy as economic crisis deepens

NVDL: GM splitting with Woods (who doesn't really need the money) shows to what extent the American economy is deteriorating.

clipped from biz.yahoo.com There are a lot of parties who are going to have some difficulties finding sponsors to substitute for what the auto industry used to provide. Woods is the world's most marketable athlete with an estimated $100 million endorsements a year. If his agreement with one of the world's most active sports sponsors dissolved, some experts wonder if any endorsement or sponsorship deal is really ironclad in these tough times.