The pitch is a one word slam dunk: speed.
Sorry if it sounds like I'm drinking the Google Kool-Aid here, but I switched from Mozilla Firefox to Google Chrome as my default browser for the very reason Google's executives said we should: speed. (Get Google Chrome from Download.com.)
Years ago, Firefox won me over chiefly with plug-ins, tabbed browsing, and some security advantages. But using Chrome removed a bit of friction from the Web I hadn't realized was there. It felt like discovering I'd been driving with the parking brake on just a bit.
Here's what coaxed me away: Chrome starts way faster than Firefox. Web pages load faster when I type in an address or click a link. The Omnibox--Chrome's combination location bar and search box--often gets me where I want to go at least a keystroke faster, and I'm not terribly worried about sending Web navigation and search data to Google.
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