Thursday, May 13, 2010

Andrew Brauteseth: I respect this dude's photography

SHOOT: Like Andrew I also studied advertising and have worked in the industry. At the moment I am not really inspired by the commercial opportunities - by that I mean working for corporates. That's where the moolah is though. For the moment I am building a reputation as someone capable of telling beautiful and vivid stories - with words and pictures. I suppose success inevitably takes one into servicing the sort of companies one opposes personally; I don't know if I'd want to work for SAB Breweries or Telkom, McDonald's or KFC. I like the idea of having an artistic spirit, and thus a free spirit, unfettered by the trappings of a material society. Instead, providing us with the inspiration to live and truly see life as something beautiful.
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I grew up in Kwazulu Natal but I'm now based in Cape Town. I studied Journalism at Rhodes university, because I had always imagined myself as 'a writer'. Or at least somebody who could tell great stories. Now I like to tell stories through the images I make. I worked for a long time on the Client side overseas as a multinational brand manager with many agencies and creatives reporting to us. I also worked in an advertising agency before I ventured out to shoot full time on my own. My marketing background has been my greatest asset, and I aim to form long term relationship with Brands, Agencies and Creatives to understand and interpret their ideas and messages in a unique and beautiful way.

Some of my major Clients and Brands I work with include: Virgin Active, Ogilvy, Johnnie Walker, King James Advertising, Pick n Pay, SAB Miller, Unilever, Caxton Magazines, United Colors of Benetton, Engen, Cow Africa, and Nedbank.
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