ABSA's Advertising was incredibly dumb - I told you so in May and it's double true today

That sort of advertising persists. I see Mercedes are advertising one of their vehickles at R4999. You have to be really dumb to be advertising vehicles in a market where people aren't even buying clothes. Even dumber than advertising cars is advertising houses, or taking out a loan. But I guess being dumb and desperate is one and the same.

clipped from www.nickvanderleek.com Meanwhile, the message ABSA conveys (against a climate of growing financial austerity both here and abroad), is: These feet have been to a place where the world cannot hold them down. To the edge of dreams where pain is nothing and glory but a step away. No matter where your dreams lead you we'd like to help you get there. So here you have a major financial institution basically reinforcing this disconnect with reality ecause right now a lot of ordinary people are feeling plenty of pain. They are starting to think of giving up their homes; they're certainly finding their lifestyles are no longer within reach. Yet: ...these feet have been to places where the world cannot hold them down. So while ABSA is saying you can get a house TODAY, in fact house prices are high, about to devalue, whoever is foolhardy enough to purchase in this market, will see their mortgage payments escalate while the value depreciates.