This website belongs to a Swedish company that is apparently one of the most profitable in Europe. It’s a continuum scrolling down site, so there are no pages as such, even when you click on a link, you’re still part of the total ‘page’. All advertising obviously has the advantage of being associated with all traffic coming to ‘one’ page. It’s interesting because this approach breaks most of the conventional wisdoms about web design and is very successful.
Click here to view.
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