Hi Nick
Thanks for your passion and great idea! It is most appreciated. As far as I know, Vodacom have no plans to extend the bushmen campaign at this stage, but I have copied your mail to HN who heads up the Vodacom business at Draftfcb.
H can you please confirm>?
Regards
J
JD Managing Director
DRAFTFCB
Here's the idea again:
The camera lifts over a chugging generator, following the electric cable to the back of a flat screen TV, lifts over it... A bunch of Bushmen are sitting in the sand, watching the world cup final.(Don't ask me how it got there, I mean, it's like how did the rugby ball get there...?)
It's the scene where Toby Flood pushes Percy. Just before he Bok-springs over the advertising board, the ball TUNKS him on the head. Remember?
Cut to the Bushmen laughing. The one who suffered the original injury picks up the ball, and demonstrates, 'KOK KWAH'
Scene cuts to the Boks raising Mbeki on their shoulders, Bushmen raise their arms, cheering and laughing, showing Bok horns and starting to dance in the sun-filled late afternoon dust.
This also fits in line, I feel, with the idea that both the Boks, and Vodacom have spread the feel good factor to each and every corner of South Africa.
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