So you've seen the ad where Schalk Burger misses the ball, it flies out the door and KOK KWAS on a Bushman's head? (Actually it just makes a fairly soft 'doep!')
So here's a follow up ad.
The camera lifts over a chugging generator, following the electric cable to the back of a flat screen TV, lifts over it... A bunch of Bushmen are sitting in the sand, watching the world cup final.(Don't ask me how it got there, I mean, it's like how did the rugby ball get there...?)
It's the scene where Toby Flood pushes Percy. Just before he Bok-springs over the advertising board, the ball TUNKS him on the head. Remember?
Cut to the Bushmen laughing. The one who suffered the original injury picks up the ball, and demonstrates, 'KOK KWAH'
Scene cuts to the Boks raising Mbeki on their shoulders, Bushmen raise their arms, cheering and laughing, showing Bok horns and starting to dance in the sun-filled late afternoon dust.
Vodacom Rugby Ad
Agency: FCB Johannesburg
Agency: FCB Johannesburg
Background: This television commercial is loosely based on the plot of one of the original South African comedies, Jamie Uys' ‘The Gods Must Be Crazy' and features, in various musical guises, the classic Afrikaans folk tune, ‘Ver in die ou Kalahari'. It was flighted for the first time during the test match against Samoa. The commercial opens on a light aircraft flying over the Kalahari. In it, are three Springboks - Breyten Paulse, Chiliboy Ralepelle and a fast asleep Schalk Burger, who wakes abruptly to fumble the rugby ball that Paulse tosses at him. The ball falls through the window to earth where it lands on a bushman's head.
Craig: "Another charming ad to go into the Vodacom stable of likeable ads. But I think this one I will remember for is subtle feel good factor which I think people look for now days. I think the thing to remember about Vodacom ads is that the majority of people out there like them. That is what counts.
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