Showing posts with label Nike. Show all posts
Showing posts with label Nike. Show all posts

Monday, October 08, 2007

Lance Armstrong: Enjoy The Weather (NIKE VIDEO AD)


Lance Armstrong - enjoy the weather!!! - Watch a funny movie here
From the last page (185) of HOW LANCE DOES IT, By Brad Kearns:

As Lance says in his It's Not About The Bike, "I realized that I only had one more chance [after recovering from cancer], and that this time around I had to do everything to the absolute maximum, to strive for perfection. This is my secret now. My competition cannot possibly have the eyes that I have."

Each of us has only one more chance in life - today will come around just once in your lifetime. Make it the best day possible; do your absolute best today tomorrow, and every day. When you adopt this powerful stance and act accordingly, you become a breath of fresh air to everyone you interact with in your life. Just like Lance.

Friday, October 05, 2007

This is Your World - Nike


If JUST DO IT ever gets old, here's my pitch for the next generation slogan:

You show a conventional city park like New York's Central Park, Seoul's Horse Shoe Lake Park (actually in Ilsan) and/or Johannesburg's Zoo Lake: you show footage of these parks absolutely swarming with people. Picnicers, people lazing about, lovers cuddling on blankets. Then you cut to 5am on a Sunday morning, and actually put this as cold, hard, white courier subtext over the dull gray of the early morning. Cut to a single runner, running through these deserted park environments. The runner stops, drinks from a water bottle, and looks around. Superimpose the outline of the Nike logo. Pixelate it rapidly with red and underneath:
This is your world.