China’s online population grew by a healthy 54 percent in 2007. In 2006, the number of Chinese online was 137 million, by the end of 2007 that figure had risen to 210 million.
In contrast, the U.S. had 216 million Internet users at the end of 2007 (Nielsen/NetRatings), only 5 million more than China. Subsequently, China is on track to become the world’s largest online community.
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NVDL: There are important implications. One is that non-Asian based sites that want to grow - including blogs - and remain relevant might want to push more content that talks to, or about the Asian market/condition, and our relevance to it. Why? Because right now even though China is about to become number 1, Asia is already the region with by far the most internet users. Online penetration in China is only 16% meaning the growth potential in this market is staggering.
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