Apparently it's big in...no, not Japan, Britain... Couples get married, do the whole stereotypical lovey dovey shoot, go on honeymoon and then when they get back, the bride hauls the humongously expensive (and post honeymoon barely fitting dress) out of storage, stuffs her boobs and hips back into it, and with photographer in tow, they do another shoot. You can either go for it 110% and wallow in mud, or play paintball with each other, or do the sanitised version: burst open bottles of bubbly, spill generous dollops over your partner and then...dry clean.
It's a dress you'll wear once in your life. Why not get twice your money's worth, and have some fun while you're at it...?
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