The Sowetan website has recently surpassed The Times.co.za with over 3.2 million page impressions, making it the number one online brand (based on page impressions) in the AVUSA stable.
From Project 2010 One Year Ago:
The Sowetan launches new Web site - 15/02/2007
The Sowetan newspaper has given its Web site a fresh face, providing its readers with more features, news and opportunities for interaction. According to a Media Update report, the site was launched just over a year ago, and has been well-received, boasting 1.2m page impressions a month. The Sowetan has added several multi-media and Web extras to the site, and strives to provide its readers with the latest local and global breaking news. Readers can find out more about the 2010 world cup preparations by tuning into the brand new Podcast feature with Tim Modise.
A threefold increase in one year is impressive, particularly if one recognises the site is still in its infancy with incredible potential for even further growth.
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