Today, have a look at what the world has focussed their money and their minds on (until the present) to create the most 'valuable' brands. A brand really is an idea in your mind. A memory.
These are our memories. A sugary black drink called Coke that is pretty unhealthy. Next, a software monopoly which we use sometimes to be more efficient, increasingly just as an alternative way to amuse ourselves.
Pornography on the internet, for example, earns 3 times as much as America's three biggest TV networks combined.
Microsoft is followed by a few other technology companies. Then there's entertainment, junk food and a reliable motor vehicle company.
In a decade, few of these will make sense as the world changes, downscales and becomes far more down to earth, far less able to afford luxuries like entertainment, cargo pants, and frappucinos. With the possible exception of Intel and Nokia, we will see 'junk' companies like Coke, McDonalds, Disney and Marlboro fly out the window. Over even more time, we will see Energy Companies (Shell, Amorco, BP) become the Microsofts of the new era, and also companies whose primary purpose is the production and distribution of quality foods, fruits and vegtables.
Brand (Parent Company) 2005 Value in Millions
1. Coca-Cola (KO) $67,525
2. Microsoft (MSFT) $61,372
3. IBM (IBM) $53,791
4. GE (GE) $44,111
5. Intel (INTC) $33,499
6. Nokia (NOK) $24,041
7. Disney (DIS) $27,113
8. McDonald's (MCD) $25,001
9. Toyota (TM) $22,673
10. Marlboro (MO) $22,128
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