Tuesday, February 10, 2009

Repackage old video - post it on the net and make money

Discovery are doing it, and I've been doing it gradually over the past months but recently more and more.
I have found some terrific video and have some great ideas for the future. I think people are going to be watching more stuff online than TV, which is not interactive or social and somewhat limited in its variety and flexibility.

Watch this video for a laugh:



clipped from www.thetimes.co.za
Old clips are making a killing on the Internet, writes Brian Stelter
Media companies are rushing to repackage their videos for the Internet, and some say they can hardly keep up with advertiser demand for more. Video clips of TV shows and behind-the-scenes out-takes are omnipresent online — but how do they get there?

As users spend more time watching videos with advertisements attached, they are fast becoming an incremental moneymaker for media companies. While the young medium is not impervious to the economic slowdown, the research firm, eMarketer, forecasts a 45 percent gain in online video spending in 2009, evidence of the sharp rise in video production for the Web.

Perhaps that explains why the words “brighter digital future” are scribbled in blue ink on a whiteboard next to Josh Ferg’s desk. Ferg is one of eight producer-editors, or preditors for short, who creates bite-size video for the Web at Discovery.

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