Idea Bounty uses Crowdsourcing for Great Ideas

This truly unleashes the power and potential of the internet. Check it out. And if this sort of thing takes off - and I predict it will - advertising agencies will take the sort of knock that News Media Companies have been taking on the chin thus far.

clipped from www.ideabounty.com Music festivals represent an excellent opportunity for the Levi’s® brand to engage with our consumers in an environment where our support of Original Music meets their love of the experience of it. We believe the way we engage has to be relevant to the environment, the audience’s experience and our brand values. Great ideas can come from anyone who celebrates the spirit of originality. We are looking for BIG ideas that penetrate the heart of the audience experience at a music festival, while honestly reflecting the values and spirit of the Levi’s® brand:    Requirements Give us well explained, big ideas, for a unique Levi’s® Original Music festival activation. You can write it down, create images or even movies - just explain it well and make it exciting and original. Must haves: Ideas should demonstrate at least one of the core brand values of 'Originality, Authenticity and Youth spirit'