SHOOT: Survival of the fittest goes shopping...
That new plan, developed by experts who have wrangled throngs at events like the Super Bowl and the Olympics, will affect how customers approach and enter the stores, shop, check out and exit. Each store will have its own customized plan. The hope is for an orderly Black Friday, a seemingly incongruous notion.
The most significant change at Wal-Mart is that the majority of its discount stores (as opposed to its Supercenters) will open Thanksgiving morning at 6 a.m. and stay open through Friday evening. Last year, those stores closed Thanksgiving evening and reopened early Friday morning. By keeping the stores open for 24 hours, Wal-Mart is hoping for a steady flow of shoppers instead of mammoth crowds swelling outside its stores in the wee hours of Friday.
Like many big-box retailers, Wal-Mart does not have multiple entrances and exits to spread around customer traffic. So this year the chain will put workers in front of its stores to direct customers and keep them moving. |
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