Wednesday, July 15, 2009

Electric Motoring won't solve the Happy Motoring Wish

SHOOT: The problem is that the cars will be too expensive not only to make, but also to buy. Mortoring is about to become an elite activity, like polo is, or heliskiing.
clipped from www.newsweek.com

It might seem ludicrous to you that there isn't a mass market right here and now for a 50mpg car. For crying out loud, we've entered the age of the $128 fill-up. (The cost of topping off a Chevy Suburban). But here's the problem: to get to 50mpg in the near future, consumers would have to trade off at least one of three very important things—cost, drive quality or safety. That's because the quickest way to make a car more fuel-efficient is to make it smaller, lighter and equip it with some high-tech (a.k.a. costly) propulsion system like a plug-in gas-electric system.

clipped from kunstler.com
The continuation of Happy Motoring now hinges on two other big quandaries: 1. the likelihood that there will be far less capital available for car loans, and 2.) the likelihood that there will be far less government money for road maintenance. The problem of Peak Oil -- and the prospect of price-jackings and shortages -- is just the cherry on top.
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